Statistics & Multivariate Analysis For The Layman

The why, the how and the intrepretation

Expected Learning Outcomes:

• Statistics revisited and what it means in layman terms
• How to develop an analysis plan according to research objectives?
• Most commonly used statistics in the world of market research
• How to choose the right statistical technique to analyse data?
• How to interpret the statistical output
• Understanding SPSS and learn the usage of SPSS
• Application of statistics and practical SPSS training with real life case studies

Who should attend?

• Market researchers, Marketing department, human resource department

Duration of Course – 1 Day

Detail Course Outline:

Day 1

• The most commonly used statistics in
  the world of Market Research
• Frequency distributions
• Means and variances
• Significance testing
• Margin and error and standard deviation
• Correlation
• Regression
• Factor Analysis
• Cluster Analysis
• The introduction of SPSS
• The basics functions of SPSS
• How to run cross tabulations with SPSS
• How to run statistical tests with SPSS
• Tips and short cuts on SPSS
• Case studies + workshop

For more information, email to info@ao2consulting.com